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What is the Rochester Motor Cars Difference?

Since 1999 Rochester Motor Cars has been changing the Automotive landscape in Rochester by offering Best Price, real trade value, and 7 Day and 30 Day and 3 month preowned vehicle guarantees.

We started at one location in north Rochester. In 2007, we expanded and built the brand new Toyota dealership on the south end of town. Since then the Rochester Motor Cars Difference has helped us become a 6 location family of businesses, including Rochester Mazda in 2012, covering everything from buying cars to servicing them. 

We attribute our ongoing growth and success to a customer first business model; a model we're absolutely committed to.

Now, Rochester Motor Cars consists of Rochester Mazda, Rochester Ford, Rochester Toyota Scion, Rochester Car Clearance Center, Rochester Collision Center and Rochester Quick Lane. With a team of over 300 employees, we're committed to our customers Experiencing the Difference in the way we do business. 

With Customer Enthusiasm being our #1 priority, our goal is not to just sell and fix cars, but to create lifelong relationships.


  • You can count on our Best Price right up front, 24 hours a day, 7 days a week and 365 days a year.
  • All vehicle prices are clearly marked; on the lot and online.
  • All rebates and incentives are shown upfront.
  • We use extensive market research to ensure our price is the best price.
  • Same low price for every guest; no haggling required.

  • Unparalleled "love it or return it" guarantee on all preowned vehicles*.
  • 7 Day Money Back Guarantee*.
  • 30 Day Exchange Guarantee*.
  • 3 month/3,000 mile powertrain warranty*.
  • Vehicle history reports are available on all used vehicles.

  • You choose from 4 Service Locations.
  • You get factory trained ASE Certified Technicians.
  • Fix it Right the First Time Guarantee**.
  • No appoinment needed for oil changes and basic maintenance.
  • Lifetime Guarantee on collision repair completed at our body shop.

  • Non-commission sales consultants...whether you choose a $50,000 vehicle or a $2,000 vehicle, their goal is to find the "right" vehicle for you.
  • Compensated for their knowledge and ability to serve your needs.
  • Our team has a spirit of service we know you'll appreciate.
  • Our no pressure sales environment makes selecting your next car easy.

  • No-hassle, no-haggle trade process.
  • Trade evaluations are based on real time market data.
  • real cash trade values based on what your car is worth, not waht you're buying.
  • We Buy Cars. No purchase necessary.

  • Choose from 6 locations to better serve you and your automotive needs.
  • Our 4 service locations exist to keep your vehicle running smoothly.
  • We service all makes and models at all locations.
  • You can choose from around 1,000 vehicles in our inventory.
  • Compare makes and models at anyone location.
  • Take advantage of our comlimentary Rochester are shuttle service.
  • Enjoy free wi-fi and complimentary beverages at all locations.

  • Shop from home, exploring southern Minnesota's largest inventory at 
  • Schedule service online for your convenience.
  • Stay connected and receive special offers through our social media channels. Find us on Facebook, Twitter, youtube, Instagram and more.

  • We value reviews and surveys to help us continually improve our service.
  • We constantly strive for excellence.
  • You'll receive service long after you drive off the lot.
  • Your experience is critical to our success - we exist to serve you.

  • Voted Best Places to Work  by SE Minnesota Workforce Investment Board for 2013 and 2014.
  • Earned the 2013 Rochester Chamber of Commerce Business of the Year Award.
  • opportunity for personal growth and professional advancement.
  • Striving to make a Difference through generous community involvemnet.
  • Values based leadership.

The Fish! Philosophy is a learning technique used to improve the culture of an organization. it is modeled after the high energy present at Pike Place Fish market in Seattle. It has four key components that we focus on to create a better work environment as well as a better customer experience. They include:

  1. Play - work made fun gets done.
  2. Make Their Day - turn routine encounters into special moments.
  3. Be There - be fully present for one another.
  4. Choose your Attitude - look for the best in situations and circumstances.

Our company grasped on to the Fish! Philosophy so well that it made a huge impact in our culture, and on our business. So much so that our story was included in the book Fish! Tales.  


*7 Day money back and 30 Day exchange guarantees on preowned vehicles only. excludes Clearance lot vehicles under $5995. Clearance lot vehicles receive a 3 Day Money Back guarantee. Must be of equal or greater value. 3 month/3000 mile Warranty on preowned vehicles with 75,000 miles or less and 8 years old or newer.


**Fix it Right the First Tiime Guarantee on service work covers if the automotive repair or service is improperly performed, we will, at the Customer's option, re-perform the work at no additional charge for parts and labor. See service advisor for complete details.